Week #6: Rules

Week 6: online life

Jason Hindley /Photographer

Jason Hindley
Nice flash site with this in his source code:  

NAME="description" CONTENT="Jason Hindley is an award winning studio and location photographer represented worldwide. Enter to view his portfolio online. "> 

This is what Google will crawl and I typed in "communication arts best promo awards" and his site was the 8th site from the top. Your description is very important; something to think about when you do the code on your site.

 "Head" Tags and Keywords: 

The meta (often called the head tags and keywords) of your page are special code to help search engines find your page. If your designer ask you for these you should provide the following: a description of your company/site (this can be several sentences that include your company name and a few keywords about what you do); page titles (what you would like each page of your website to be titled - this shows up in the browser window); keywords (these are single words and short phrases that you believe your visitors might type in a search engine in order to find your website).

Prepare to Shoot More for Mobile, Less for Print

"CEO Eric Schmidt’s “mobile first” message to the NAA earlier this year, Associated Press CEO Tom Curley warned publishers today that the mobile future is coming a lot faster than they might think—and will have a much greater impact. As part of its planning, the news coop is expanding its mobile white-label effort from smartphones to the iPad and other possibilities, prepping for a time for a very near future when there are more touch screens than front pages." Go here for the full article