Week #5: Marketing Resources

Thank you Ann Cutting!
Promotion Resources:

Source Books and Web sites:
At-Edge
Workbook
Photoserve
LeBook
Blackbook
Viisual
Alternative Pick
www.dripbook.com
www.ihousedesign.com/
www.livebooks.com
http://www.foundfolios.com
http://bigblackbag.com/
http://www.oneeyeland.com/
http://www.designtaxi.com/index.jsp
http://aphotofolio.com/
http://www.wonderfulmachine.com
http://www.thecreativefinder.com
http://www.krop.com


Template Websites for Photographers:
APhotoFolio
SiteWelder
FolioLink
LiveBooks
Other Peoples Pixels
Click Booq
Evirium
Blue Domain
Picaholic
Site Design Works
Big Folio
Parade
Creative Motion Design
Pixel Post
Movable Type/
Wordpress (Big UP)


Statistics: google analytics

Mailing Lists and Databases: Adbase (www.Adbase.com), Freshlists, Agency Access, Adweek list


Portfolio Supplies:
Brewer Cantelmo: www.brewer-cantelmo.com
House of Portfolios: www.houseofportfolios.com
Lost Luggage: www.lost-luggage.com
Kolo Books: www.artsuppliesonline.com
Light Impressions: www.lightimpressionsdirect.com
Hahnemuhle: http://www.hahnemuhle.com
Kate’s Paperie: www.katespaperie.com
Molly West Handbound Books: www.mollywest.com  )
Pearl Paint: www.pearlpaint.com
Book Binder Alice Vaughan: http://hudsonriverbindery.com/

Alternative Promotion and Entrepreneur info:
Kick Start (pledged funding for start ups) http://www.kickstarter.com/
MINT Entrepreneurial Organization at ACCD www.mintla.org
Caltech MIT Enterprise Forum http://www.entforum.caltech.edu/
CMYK free student portfolio C(MY)K
Kriystina Castella http://krystinacastella.com

Print on Demand Books and Publishers:
Blurb : www.blurb.com
Asuka Books : www.asukabook.com
My Publisher: www.mypublisher.com 
A&I lab: http://www.aandi.com/
http://www.leathercraftsmen.com/index.html
Paperchase: http://www.paperchase.net
Moo : www.moo.com
Modern Postcard: www.modernpostcard.com
magcloud: publish your own magazine http://magcloud.com/browse www.modernpostcard.com

Opinions from Agencies about Direct Mail

Jigisha Bouverat, TBWA CHIAT DAY Advertising, Inc.: I think each of all of the promotional tools for photographers has its specific use. Direct mail is the best for initial contact and keeping the industry abreast of new work. Websites are great to show a wider range of commercial and personal work—we often use them to show Art Directors a photographer’s work before we commit to calling in the book. Both promotional mailers and websites are valuable reference tools at the research phase of a project. Print portfolios are best once a photographer is being considered for the project. Art buyers and Art Directors are able to see a full range of work in a tangible manner. In almost every situation, our Art Directors do not make a decision on choice of photographers until they have seen the portfolio books a number of times.

Chris Keefe, Pacific Communications: Whatever you do don’t send a post card! Everyone sends them and they end up in the trash. (Sorry.) The best direct mail promo I received recently was in a mailing tube and it included a sample photo with a “giveaway” item in the tube that related to the photo. It was unique and got me to take a look at the work. The next, and best, way to get work is to go to ad agencies with or without a rep and meet with the Art Directors. It is the best way to get people to actually look at the work and for them to get to know you; most people want to work with someone who is a good artist as well as a good person and personality.

Casey Templeton's $15K promo piece

Casey Templeton sent out an amazingly well put together promo piece to 290 art buyers. The response from the buyers was in his favor and they all commented on how well done and inspired his piece was, inspiring enough to venture to this website to look at his work. Take a look at his promo piece here. What do you think?

Lewitt-Androcchio: A Photograph Collection Idea

Using glassine envelopes and a fake book box to showcase photographers.
Other title	Lewitt Androcchio graffiti photographs
Publisher	1976-[19]84.
Description	[60] sheets : col. photos. ; 89 x 134 mm.

468 examples of direct mail pieces

Flickr user Aphotoeditor posted 468 examples of direct mail pieces that was sent to him on his flickr. Check them out and see if you are inspired to call up anyone of the senders. Go Here.

Slide show

468 promo cards

James Worrell: A photographer ponders eblasts

From James Worrell's blog Less Is More

Print Promo vs Email Blast

"it is the opinion of this photographer that we have to do everything.  Just like how the web never completely put out of commission your printed portfolio... (perhaps the iPad will?) We need to do a little bit of everything and as a small business with limited resources that can be a challenge.  It can also be a fun problem to solve." - James Worrell
To read the entire post go here.