Word of mouth is a reference to the passing of information from person to person. Originally the term referred specifically to oral communication[1] (literally words from the mouth), but now includes any type of human communication, such as face-to-face, telephone, email, and text messaging.
According to Malcolm Gladwell “we are about to enter the age of WORD OF MOUTH, and … paradoxically all of the sophistication and wizardry and limitless access to information of the New Economy is going to lead us to rely more and more on very primitive kinds of social contacts.”
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